optimistically and with a fresh outlook
In order to enter the new era optimistically and with a fresh outlook, we need to be fit. Being fit and radiating energy become new desirable characteristics that we demand of ourselves and of our surroundings. Just as interiors changed utterly in the 1960s under the influence of developments in space travel, we are now seeing that optimism and technological progress are making their mark on the interior.
Sports stripes, functional materials and the powerful use of colour symbolise a winner’s mentality. Vitality becomes the new status symbol. The interior acquires an energetic, fresh look which provides space for both action and relaxation. For flowers and plants this means that their role changes from mood makers into energy givers; they are our personal oxygen factories and air purifiers.
Flowers are used to emphasise and celebrate our personal achievements, e.g. in the form of a winner’s wreath or a rosette.
The shapes used look powerful and energetic; there are often references to sports attributes or the products contain playful elements.
This involves functional materials with an energetic look: sleek, smooth and geometric, but also high-quality materials which are reminiscent of a luxury wellness centre or spa.
The patterns used are also packed with sport references, such as stripes, waves and honeycomb structures. Also patterns with optical 3D effects.
Energetic colours that have been added to the colour chart in pairs: a bright colour combined with a lighter or faded shade of the same colour, such as lilac and purple and pale blue and bright blue. This ensures that the colour chart does not become static.
Flowers and plants
Sleek flower and leaf shapes in eye-catching colours or in fresh green. They bring energy to the interior. Bouquet shapes are sometimes literal references to sport, such as wreathes and rosettes. But also the use of steel grass gives a bouquet a dynamic look.